Producing Letters that Drive Your Business

Overview/Description
 When you think about letters to stimulate business, do you automatically think of sales letters? Believe it or not, there are other types of letters that can help your business grow. In Producing Letters that Drive Your Business, you'll discover how to use these letters to communicate with your customers and subtly increase business. Included in the course are letters covering a myriad of different business situations that give you the opportunity to keep in touch with your customers and keep your name in front of them on a regular basis. At a time when many companies communicate only by e-mail and fax, you'll be pleasantly surprised how well-written letters can impact your customers and your bottom line.

Target Audience
 Managers at all levels, administrative staff, and anyone who writes business communication

Expected Duration
2.5 hours

Lesson Objectives:

Stimulating New Business by Letter

  • identify the value of using letters to stimulate new business.
  • identify the necessary elements to include in a letter designed to gain new customers.
  • match elements of renewal letters with their appropriate letters in the renewal series.
  • select the elements to include in a letter attempting to reactivate an inactive customer.

    • Conducting Daily Business with Letters

  • select the benefits of using letters to conduct daily business with established customers.
  • correctly order the message parts in a letter that follows a sales discussion.
  • select the elements to include in a special greeting designed to build good will for a business.
  • select the types of statements that should be included in a letter making a recommendation to a customer.

    • Handling Uncommon Situations by Letter

  • recognize the benefits of using letters to take care of uncommon business situations.
  • select the four parts to include in a letter that refers a colleague to a customer or client.
  • correctly order the parts to include in a letter that suggests a substitute product or service.
  • select the business reasons for keeping in touch with customers by letter.

    • Practicing Courtesy by Letter

  • recognize the benefits of using courtesy letters in business.
  • differentiate between phrases written from the writer's point of view and phrases written from the reader's point of view.
  • correctly order the parts used in a letter welcoming a new customer.
  • identify the elements of a customer survey cover letter.

    • Course Number: COMM0223