Approaches to e-Business

Overview/Description
 "Life is a daring adventure or nothing." --Helen Keller. In any adventure, it's helpful to know where you are starting and where you are headed before you start moving toward your destination. With the opportunities, speed, and excitement inherent in the digital economy, it's easy to start down a path before you've explored your options. This course provides a framework of different e-Business approaches. Some companies have decided to create or become dot-com organizations, while others are trying to figure out how to capitalize on Internet commerce and technology. Some companies are weaving a new technology and communication infrastructure, while others are building interenterprise alliances with suppliers, distributors, customers, and even competitors. Regardless of approach, companies are striving to increase digital assets, gain operational efficiency to improve customer satisfaction, and speed to market. This course explores an integrated e-Business model. You'll learn about different stages in the transition to e-Business, including creating an e-Commerce presence, becoming an integrated enterprise, and transforming into an interenterprise organization. You'll also be able to answer the question, "How do dot-com companies make money?" Finally, you'll explore what to consider as you design your own e-Business strategies.

Target Audience
 Business professionals, managers, executives

Expected Duration
2.0 hours

Lesson Objectives:

Expanding Networks: An Integrated e-Business Model

  • recognize the benefits of implementing an integrated e-Business model.
  • select the attributes of an e-Commerce presence.
  • choose the attributes of an integrated enterprise.
  • identify the attributes of an interenterprise organization.

    • Address for Success: Dot-com Companies

  • recognize the value of using the Internet to "grow" a business.
  • select the attributes of a dot-com company.
  • identify the ways a dot-com company can generate revenue.
  • analyze business scenarios and identify the ways to use e-Commerce capabilities to help "grow" a business.

    • Weaving an Infrastructure: e-Business Architecture

  • recognize the importance of integrating internal systems to gain operational efficiencies.
  • choose the elements of an effective enterprise resource-planning system.
  • select the components of an integrated customer management system.
  • identify the elements in a well-thought-out value network infrastructure.

    • Interenterprise Connections

  • recognize the importance of effective e-Business planning.
  • analyze real-world business scenarios to match e-Business applications to specific integration needs.
  • select the e-Business issues that should be considered in mergers and acquisitions.
  • select the barriers to collaboration in e-Business.

    • Course Number: EBUS0102