e-Business Opportunities

Overview/Description
 Globalization, pull marketing, warp drive product innovation, knowledge work, dot-com, and online advertising are a few of the opportunities inherent in the e-Business revolution. It's dynamic, it's fast, it's changing--are you? e-Business is transforming industry, redefining marketing strategies, and annihilating traditional business paradigms. This course highlights the opportunities inherent in e-Business environments. Understand the possibilities, and you can increase customer loyalty, increase profitability, reduce cost per transaction, and increase speed to market. First, you'll explore concepts such as globalization, asynchronous communication, and digital assets. Then you'll explore frequently asked questions (FAQs) about the Internet including security and privacy, taxes, and standards. Finally, you'll discover new alternatives in marketing and advertising that provide innovative ways to meet customer demand and increase market reach.

Target Audience
 Business professionals, managers, executives

Expected Duration
2.5 hours

Lesson Objectives:

Net Dynamics

  • recognize the importance of e-Business as an enabler to new business opportunities.
  • identify the ways e-Business lowers geographic barriers.
  • select the components of asynchronous business.
  • choose the tips for effectively capitalizing on your knowledge base as a digital asset.

    • Internet FAQs

  • recognize the importance of addressing e-Business privacy, tax, and Internet standards issues.
  • identify the ways to create customer and partner trust online.
  • identify the tax issues to be aware of in the ever-changing e-Business world.
  • match the Internet standard, protocol, or committee with its function.

    • Searching for a Market

  • recognize the benefits of new marketing strategies in the e-Business marketplace.
  • differentiate marketing approaches as either push or pull methodologies.
  • identify the ways of integrating marketing in an overall e-Business strategy.
  • choose the ways to reduce product life cycles.

    • Plugging Your Product or Service

  • recognize the value of new advertising options brought about by the Internet.
  • identify the different strategies of advertising on the Internet.
  • analyze business needs to determine the optimum Internet advertising vehicles.
  • identify how using alternate advertising techniques can promote your e-Business.

    • Course Number: EBUS0103