e-Business Design

Overview/Description
 "To survive and thrive in the e-Commerce world, all companies--from established industry leaders to feisty upstarts--are making themselves into lean, mean e-Business machines that serve, delight, and retain customers better than ever before." --Dr. Ravi Kalakota, "e-Business Road Map for Success" While technology advances are driving the need for change, technology is also an enabler of change. In this course, you'll explore the process of e-Business design. Whether you are deciding to be a dot-com company, exploring e-Commerce options, or expanding business operations to create a value network, the steps to success are similar. Start with the customer, then consider business processes and technology infrastructure, and finally build change management into the implementation. You'll learn ways to create customer-centered e-Business strategies and explore ways to streamline business processes for customers and stakeholders. You'll also discover new roles and responsibilities needed in e-Business organizations. Then, you'll learn to navigate a technology infrastructure and explore integration approaches. Finally, you'll learn how to address change management issues inherent in e-Business practices.

Target Audience
 business professionals, managers, executives

Expected Duration
2.5 hours

Lesson Objectives:

Keeping the Customer in Sight

  • recognize the benefits of creating a customer-centered e-Business strategy.
  • determine how a business should react to specific customer trends.
  • select the ways to gather, analyze, and use information to create and enhance customer relationships.
  • apply knowledge about consumer trends and data to making choices that demonstrate a commitment to making customer purchases easier.

    • Streamlining Business Processes

  • recognize the importance of streamlining e-Business processes to compete in the digital economy.
  • choose the process trends that make e-Business unavoidable.
  • sequence the steps to streamlining e-Business processes that affect customers and stakeholders.
  • identify the new employee roles and responsibilities in an e-Business.

    • Navigating a Technology Infrastructure

  • recognize the value of an integrated technology infrastructure.
  • identify how technology trends make e-Business possible.
  • select the components of an effective customer-related information infrastructure.
  • identify the ways an organization can take advantage of new communications technology.

    • Embedding Change Management

  • recognize that addressing change issues inherent in e-Business initiatives is important.
  • select the organizational trends that are evolving from e-Business opportunities.
  • identify the strategies for managing the transition to e-Business.
  • identify the examples of effective strategies for managing change in the digital economy.

    • Course Number: EBUS0104