Building a Successful Web Site

Overview/Description
 Analysts predict sales transactions on the Internet will soon total billions of dollars annually. How do you get your piece of the profit pie? A successful Web site turns hits into purchases. Online shopping is more than putting a paper catalog online or linking your customer to a distributor. It's about creating an interactive, intuitive shopping experience. This course is a "how to" guide to building an effective Web site. You'll learn step-by-step methods and processes to help you design or enhance your Web site. Web sites can be inviting, easy to use, and convenient or they can be boring, difficult to navigate, and confusing. They can be static or ever-evolving. The advertising adage, "You have five seconds to capture their attention," holds even more weight in the highly saturated Internet market. Alternatives are available at the click of a button. This course focuses on getting set up, designing effective customer interfaces, building Internet relationships, and adding customer value. You'll explore Web site design, online catalogs and intermediaries, and ways to add value using proven approaches to customer support.

Target Audience
 Business professionals, managers, executives

Expected Duration
2.5 hours

Lesson Objectives:

Getting Set Up

  • recognize the value of Web site analysis and evaluation.
  • select the examples that show how to identify a target audience.
  • sequence the process steps to develop goals and procedures for successful Web site design.
  • identify the ways to create an interactive, ever-changing Web site.

    • Developing a User Interface

  • recognize the benefits of designing an effective user interface.
  • identify the tips for creating a customer-friendly user interface.
  • match the Web site design issues to the appropriate graphic and text guidelines.
  • determine the optimum payment methods for specific business scenarios.

    • Building Relationships

  • recognize how creating customer loyalty and new relationships on the Internet is important.
  • match the types of Internet catalogs with their uses.
  • match the type of intermediary with the appropriate characteristic.
  • identify what it takes to make a successful affiliate network.

    • Adding Value

  • recognize the importance of adding value to retain online customers.
  • classify the characteristics of effective portals and destination sites.
  • match online marketing strategies to corresponding examples.
  • choose the successful approaches to technical and post-sales customer support.

    • Course Number: EBUS0105