Data Mining

Overview/Description
 What is data mining, and how can it help you improve customer satisfaction? Your company stores billions of bytes of customer information in its databases. To effectively use this information, you need methods of searching through the data and analyzing it to help meet and exceed customer expectations. From welcoming a returning customer back to your web site to making special offers to your most loyal customers, data mining can help you treat your customers with the personalized service they've come to expect. This course provides techniques for using customer information to increase profits, gain new customers, and retain existing ones.

Target Audience
 Employees and managers interested in improving customer service

Expected Duration
2.5 hours

Lesson Objectives:

The Complexities of Data Mining

  • recognize benefits of understanding the complexities of data mining.
  • identify elements of data mining.
  • identify capabilities of data mining.
  • decide which data-mining technique is most appropriate in given situations.

    • Sifting through the Data

  • recognize benefits of using a data-mining system to work with customer records.
  • identify the steps of the knowledge-discovery process.
  • apply methods of using operational systems to gain customer data in given situations.
  • identify methods of organizing data in a data-mining system.

    • Using Data Effectively

  • recognize benefits of using data effectively.
  • apply Internet content-mining techniques to gain customer information in given scenarios.
  • apply steps of building predictive models in given situations.
  • decide if appropriate steps have been taken for successful data-mining approaches in given situations.

    • Course Number: EBUS0113