Integrating e-Commerce with Traditional Business

Overview/Description
 Few concepts have had as great an impact on business as e-commerce. No longer is the marketplace limited to a single storefront; by integrating e-commerce into current, traditional business practices, business owners around the world are taking advantage of e-commerce to help them increase sales, profits, and market share. This course will show you how to best integrate e-commerce strategies with traditional business practices. By increasing your understanding of how to make the transition to e-commerce, you increase the likelihood that your business will see increased success, growth, and revenues.

Target Audience
 This series of courses is directed towards company executives and managers wishing to initiate or improve e-commerce applications.

Expected Duration
3.0 hours

Lesson Objectives:

Introduction to e-Commerce

  • recognize the benefits of understanding the basics of e-commerce.
  • match the types of e-commerce with their corresponding examples.
  • recognize how e-commerce differs from traditional business practice.
  • recognize appropriate strategies for integrating an e-commerce platform with traditional business practice.
  • apply the appropriate criteria to determine if a product should be sold online.
  • employ the appropriate strategies to avoid commoditization of a product in a given scenario.

    • Selecting an Integration Strategy

  • recognize the benefits of selecting the appropriate business organization as it pertains to the integration of e-commerce.
  • match each business organization with its corresponding characteristics.
  • determine the appropriate business organization for a given company that wishes to integrate e-commerce.
  • determine the appropriate actions to minimize the potential risks inherent to the single organization.
  • determine the appropriate actions to minimize the specific risk faced by a given dual organization.

    • Coordinating Online with In-store Sales

  • recognize the benefits of coordinating online and in-store sales.
  • identify strategies for increasing market opportunities in e-commerce.
  • identify the appropriate techniques to ensure that value is added to the online shopping experience.
  • effectively apply tactics to increase both online and offline revenues for a company, in a given scenario.
  • identify strategies that will enable a company to use tradition to increase sales

    • Course Number: EBUS0121