e-Commerce: B2C

Overview/Description
 e-Commerce could be described as something of a revolution across the business world. Since its inception, the Internet has provided a medium for reaching, and interacting with, a global economy. How can you lead your company to thrive in this worldwide commerce revolution? One thing is for certain: it isn't as easy as setting up a web site. It is critical to approach the Internet and business-to-consumer (B2C) commerce with a firm strategy. This course will explain the fundamental characteristics of B2C commerce. It will introduce and define a number of strategies for entering e-commerce, and outline the management techniques and business practices required for B2C online success. The e-commerce revolution is just getting started. If you get your company online now, you will reap the rewards.

Target Audience
 This course is directed towards company executives and managers wishing to initiate or improve e-commerce applications.

Expected Duration
2.5 hours

Lesson Objectives:

The Basics of B2C

  • recognize the benefits of understanding how the business world has changed because of the Internet.
  • identify the characteristics of the new economy.
  • match the e-commerce business models with their features.
  • identify the components of three types of e-Commerce value creation.

    • The Strategic Approach to B2C e-Commerce

  • recognize the benefits of choosing and implementing a B2C strategy.
  • identify the areas of information needed to determine an e-commerce strategy.
  • choose the appropriate e-commerce strategy for a given company.
  • identify the best practices for establishing an outsourcing relationship.
  • apply the best practices in establishing outsourcing relationships to an e-commerce situation.
  • apply the best practices for implementing e-commerce solutions for a given company.

    • Managing B2C Applications

  • recognize the benefits of managing B2C relationships.
  • identify the four areas of consideration for e-Commerce management.
  • follow the process for evaluating an e-commerce strategy, given a scenario.
  • identify methods of creating competitive advantage.
  • identify the methods of obtaining customer feedback in e-commerce enabled environments.
  • apply the customer feedback management process to given customer comments.

    • Course Number: EBUS0122