e-Commerce: B2B

Overview/Description
 How can you reduce costs and improve efficiency in your business? Is there a way to provide instant access to valuable information, to streamline routine business procedures, and to increase sales in your company? This course will introduce you to the vast range of possibilities in the world of on-line business-to-business (B2B) activities. You will learn the foundational principles needed to make a successful transition into the world of e-commerce.

Target Audience
 This series of courses is directed towards company executives and managers wishing to initiate or improve e-commerce applications.

Expected Duration
2.5 hours

Lesson Objectives:

The Basics of B2B

  • recognize the benefits of learning the basics of e-commerce business-to-business practices.
  • match activities conducted in online business partnerships to their appropriate examples.
  • identify how B2B partnerships increase the value of a business.
  • identify the activities used in developing a successful B2B strategy.
  • choose an effective B2B strategy, given a scenario.

    • Building the B2B Infrastructure

  • recognize the benefits of learning about building a solid infrastructure for B2B activities.
  • select the variables that shape the B2B digital infrastructure.
  • identify the building blocks essential to developing a given B2B digital infrastructure.
  • match development options for B2B processes to their definitions.
  • choose the most appropriate development option for processes in a given B2B scenario.

    • Developing B2B Relationships

  • recognize the benefits of learning about different kinds of B2B relationships among industry partners.
  • match each business model used in B2B relationships to its characteristic.
  • identify the appropriate business model, given a scenario.
  • match the e-commerce auction and exchange models to their appropriate examples.
  • identify how e-commerce has changed the way supply chains function in B2B relationships.
  • match aspects of a networked business to examples.

    • Managing the B2B Process

  • recognize the benefits of knowing how to manage the B2B process.
  • identify two common ways that companies use technology to manage business processes.
  • identify examples of how given companies can use technology as they manage business processes.
  • match multiple-channel management techniques to their examples.
  • apply channel management techniques in a given B2B scenario.

    • Course Number: EBUS0123