Recruiting for the 21st Century: The Market

Overview/Description
 It's the beginning of a new century and a new millennium, and the employment market is hot, hot, hot. Employee attitudes have shifted from "I'm sure glad I have a job" to "What have you done for me lately?" Boomers, members of the sociological phenomenon that has defined our culture since 1946, are getting ready to retire, and fewer workers from succeeding generations are available to step in. But the boomers aren't gone yet, and using the skills of older workers is part of the answer to today's labor crunch. This course will explore how today's businessperson can define both the labor marketplace and the business culture and will also investigate how to develop recruiting and retention policies to match the needs and wants of both.

Target Audience
 Business owners, managers, human resource professionals

Expected Duration
3.0 hours

Lesson Objectives:

Today's Recruiting Climate

  • recognize the value of understanding today's recruiting climate.
  • identify reasons for the tight labor market.
  • identify strategies for recruiting for diversity.
  • choose the best way in a given scenario to address the sense of disconnection workers feel.
  • identify reasons that employee retention is a valuable strategy.
  • identify strategies for retaining employees.

    • Recruiting the Generations

  • recognize benefits of hiring veteran workers, baby boomers, and younger employees.
  • identify myths and facts about the veteran worker.
  • apply appropriate strategies in a given scenario for recruiting veteran workers.
  • identify characteristics of the baby boom generation.
  • apply the appropriate strategy in a given scenario for recruiting a baby boomer.
  • discriminate between characteristics of Generation X and Generation Next.
  • apply the appropriate strategy in a given scenario for recruiting a younger worker.

    • What Job Candidates Want

  • recognize the importance of knowing what job seekers want from potential employers.
  • identify factors to keep in mind for recruiting.
  • identify career development opportunities that are attractive to job candidates.
  • apply the most appropriate method of employee recognition to a specific scenario.
  • apply the most appropriate method of providing flexibility in specific business scenarios.

    • Course Number: HR0221