Recruiting for the 21st Century: Strategies

Overview/Description
 "We'll just stick an ad in the paper, and we'll fill the slot. Right?" You don't sound so sure--and with good reason. The old ways of recruiting no longer make the grade. With unemployment hovering below 5 percent, innovative companies and human resources professionals are turning to online recruiting and other creative techniques to locate quality talent. This course investigates those strategies, as well as tried-and-true methods, and shows the learner how to target specific applicant types, such as executives, sales representatives, and information technology professionals.

Target Audience
 Business owners, managers, human resources professionals

Expected Duration
4.0 hours

Lesson Objectives:

Updating Tried-and-true Approaches

  • recognize benefits of updating traditional recruiting methods.
  • analyze a situation to determine if an effective means of advertising was used.
  • identify effective strategies for participating in a job fair to attract potential employees.
  • analyze a hiring scenario to determine if the correct choice was made to outsource the hiring process.
  • identify ways to be competitive with other companies for potential employees.

    • Innovative Recruiting Methods

  • recognize benefits of using innovative recruiting methods.
  • identify methods for finding employees from within a company.
  • identify types of potential employees from outside your company that are often overlooked.
  • analyze a scenario involving use of a recruiting page to determine if it's effective for recruiting potential employees.
  • identify ways to make online recruiting effective.

    • Targeting Specific Types of Workers

  • recognize the importance of targeting specific types of workers.
  • deduce the success of a recruiting approach for an executive in a given situation.
  • apply methods for attracting information technology professionals in a given business scenario.
  • apply methods for recruiting sales representatives in a business scenario.

    • Course Number: HR0222