Online Recruiting

Overview/Description
 When the television first came on the market, few people could afford one. The picture and sound were poor, and nobody ever expected it would put radio entertainment shows practically out of business. But it did. It revolutionized the way people were entertained and informed. The Internet is similarly changing the world. The Internet and technology are changing the way people do business, shop, and search for jobs. The Internet is not some passing fad, as some people judged the television. It's the way of the future. In order to stay competitive in today's tight labor market, recruiters must learn to use the Internet as a key part of their recruiting strategy. In this course, you will learn why you need to embrace this future, how you can attract job seekers through the Internet, and how you can create a winning Web site to bring potential employees to you.

Target Audience
 Business owners, managers, human resources professionals

Expected Duration
2.5 hours

Lesson Objectives:

Embrace the Future

  • recognize benefits of using the Internet for recruiting needs.
  • identify statements that describe how search engines return results.
  • use general search techniques to target searches.
  • match options for posting jobs on the Internet with the characteristics of each.
  • determine which option for advertising job openings over the Internet best meets a need in a given scenario.
  • identify steps in figuring out the market before devising a strategy for recruiting online.

    • Build a Better Web Site

  • recognize the importance of creating an effective recruiting section on your company's Web site.
  • match Web site design elements to examples of features that make a recruiting section appealing to job candidates.
  • identify examples of how to make a Web site easy to use.
  • match development areas with examples of options for developing a job location on a Web site.

    • Make the Most of Your Web Opportunities

  • recognize the importance of capitalizing on your Web opportunities for recruiting.
  • analyze strategies for writing an attention-grabbing Internet job ad in a business scenario.
  • determine ways to increase traffic to your Web site in a business scenario.
  • sequence steps for following up on resumes.

    • Course Number: HR0224