The Automotive Industry Overview

Overview/Description
 Most people understand that the automotive industry is a primary player in the U.S. and global economies; however, few people understand why. Many economists use sales within the automotive industry as an indicator of consumer confidence. The dramatic influence that automakers have on global economies is only one indication of how complex and significant this industry has become. This course is designed to help you understand the processes of the automotive industry and the challenges the industry faces. In this course, you will identify the industry's key players and the business models they use to maintain their production values. Additionally, you will explore the strategic solutions that the automotive industry applies to its many challenges, such as regulatory issues and a difficult economy.

Target Audience
 This course is designed for management consultants and sales personnel seeking an overview of the automotive industry.

Expected Duration
4.0 hours

Lesson Objectives:

Automotive Industry Players and Business Models

  • recognize the benefits of knowing about the key players in the automotive industry and the business models these players use.
  • match primary automotive players to their associated business units or description.
  • identify the two primary sectors in the auto parts industry.
  • select factors causing restructuring within the automotive industry.
  • identify components of the "push" and "pull" models.
  • match challenges that BTO presents to corresponding examples of automotive challenges.

    • Regulatory Issues in the Automotive Industry

  • recognize the value of staying current with regulatory issues in the automotive industry.
  • identify the CAFE standards for passenger cars and light trucks.
  • distinguish between example arguments that the proponents and opponents have in regard to increasing the CAFE standards.
  • select the ways in which California's vehicle emission standards have affected automakers.

    • Challenges and Strategies in the Automotive Industry

  • recognize the benefits of understanding the successful strategies the automotive industry is using to overcome key challenges.
  • identify brand management considerations in the automotive industry.
  • contrast the opportunities and challenges of CRM in the automotive industry.

    • Strategic Solutions in the Automotive Industry

  • recognize the benefits of knowing about solutions the automotive industry is using for competitive success.
  • match the four automotive industry strategies for collaborative commerce to their examples.
  • label examples of the key features of a flexible supply chain.
  • match the key components of automotive industry e-hub platforms to examples of their use.
  • identify the features of successful e-business solutions in the automotive industry.

    • Course Number: IND0201