The Pharmaceutical Industry Overview

Overview/Description
 Just about everyone has occasion to benefit from the important products developed and distributed by pharmaceutical companies. But how may of us really understand the business drivers that affect this huge worldwide industry? Certainly, most people have no need for such knowledge--they are only interested in the therapeutic benefits they derive from pharmaceutical products. But if you're a professional hoping to do business in the pharmaceutical industry, you need to know more than the typical consumer. This course is designed to give you a high-level overview of the issues that drive the pharmaceutical industry and of the challenges it faces. In this course, you'll be introduced to the drug development process and you'll explore the huge impact that direct-to-consumer advertising has had on the industry. You'll learn about the complex regulatory issues that govern pharmaceutical companies. You'll gain perspective on the strategic issues that drive the pharmaceutical industry, and you'll learn about the e-business solutions that are impacting the industry and how to apply them in real-world situations.

Target Audience
 This course is designed for management consultants and sales professionals seeking an overview of the pharmaceutical industry.

Expected Duration
5.0 hours

Lesson Objectives:

The Pharmaceutical Industry Environment

  • recognize the benefits of knowing about key areas in the pharmaceutical industry environment.
  • sequence the steps in the drug development process.
  • select elements that are shaping the future of the drug development process.
  • match important issues regarding direct-to-consumer (DTC) advertising with examples of each.

    • Regulatory Issues in the Pharmaceutical Industry

  • recognize the benefits of staying current with the regulatory issues facing the pharmaceutical industry.
  • identify characteristics of the major influencers in the pharmaceutical regulatory environment.
  • match statements about major global regulatory harmonization factors with the name of each.
  • match elements of key regulatory compliance and risk management systems with the name of each.

    • Strategic Considerations in the Pharmaceutical Industry

  • recognize the benefit of knowing about the strategic environment of the pharmaceutical industry.
  • match major strategic factors in the pharmaceutical industry with examples of their critical issues.
  • match desired value chain enhancements with examples of methods for achieving them.
  • match each outsourcing option with the aspects that should be considered prior to outsourcing.

    • E-business Solutions in the Pharmaceutical Industry

  • recognize the benefit of knowing about e-business solutions in the pharmaceutical industry.
  • Identify the benefits of implementing e-business solutions in the pharmaceutical industry.
  • identify examples of factors for e-CRM solution success.
  • match examples to the steps involved in the development of an e-procurement solution.

    • Course Number: IND0203