The Food and Beverage Industry Overview

Overview/Description
 What industry in the U.S. do you think is the largest in the manufacturing sector? Automotive? Oil and gas? In fact, it's the food and beverage industry. Not many people know that. But then, not many people need to. Most are merely interested in enjoying the many tasty and nutritious products processed, manufactured, and distributed by this huge industrial sector. But if you're a professional interested in doing business with companies in the food and beverage industry, you need to know more than the average consumer. You need to understand the strategic issues and business drivers that affect the food and beverage clients you serve. This course will help you do that. First, you'll be introduced to the key industry sectors and the major players within them. You'll explore the foodservice industry, its major sectors, and the branding issues surrounding the launch of a new foodservice facility. You'll gain a general understanding of the regulatory issues and agencies affecting the food and beverage sector. Then, you'll take a look at the key challenges facing the industry and the strategies being used to address them. Finally, you'll gain a high-level perspective on e-business solutions being used in the food and beverage sector to respond to the issues the industry faces. When you've finished this course, you'll be able to communicate intelligently with food and beverage industry managers and executives about the business issues each faces both today and tomorrow.

Target Audience
 This course is designed for management consultants and sales professionals seeking an overview of the food and beverage industry.

Expected Duration
5.0 hours

Lesson Objectives:

Key Sectors and Players in Food and Beverage

  • recognize the benefits of knowing about the key sectors and players in the food and beverage industry.
  • identify the main sectors in the food and beverage industry.
  • match the primary industry players with the industry sector of each.
  • choose the major categories comprising the foodservice sector.
  • match factors to be considered before branding a foodservice facility with examples of each.

    • Food and Beverage Industry Regulatory Issues

  • recognize the benefit of gaining familiarity with the regulatory factors facing the food and beverage industry.
  • match the names of the three major federal agencies responsible for monitoring food supply safety with the area of responsibility of each.
  • match the issues surrounding genetically modified foods with examples of each.

    • Challenges and Strategies in Food and Beverage

  • recognize the benefit of knowing about business strategies used in the food and beverage industry.
  • match each of the primary challenges faced by the food and beverage industry with the statement that best describes that challenge.
  • match the three factors driving successful innovation in the food and beverage industry with examples of each.
  • match the influences on the development of integrated supply chains in the food and beverage industry to their appropriate descriptions.

    • Strategic Solutions for Food and Beverage

  • recognize the benefit of comprehending successful technological strategies used in the food and beverage industry.
  • match types of logistical solutions with their definitions.
  • match different types of logistical software applications with examples of the use of each.
  • match food and beverage industry Internet strategies with examples of each.
  • match key issues surrounding e-marketplaces with examples of each.

    • Course Number: IND0204