The Health Care Industry Overview

Overview/Description
 If you are thinking of doing business in the health care industry, you need to know that there have been some major changes over the past decade. These changes have hit the industry hard, not only shifting the way the business is financed, but in the way service is rendered. Health care is no longer operated from an altruistic model, now it's all business. The dramatic and lucrative effect these changes have had on the viability of the health care industry has made it an attractive business opportunity. If you plan to sell to or offer services in this dynamically changing environment you must understand the health care customer and industry problems well enough to offer viable strategic solutions. This course is designed to help you navigate the complex processes and regulations of the health care industry. You will explore industry challenges, key players, and the business models used to maintain high service values. Most importantly, you'll examine key strategic solutions for difficult industry problems such as cost control and customer relationship management.

Target Audience
 This course is designed for management consultants and sales personnel seeking an overview of the health care industry.

Expected Duration
3.0 hours

Lesson Objectives:

The Health Care Industry Environment

  • recognize the benefits of knowing about the health care industry environment.
  • define managed care.
  • match the three entities that administer managed care to a description of their primary roles and responsibilities.
  • identify the two primary relationships between managed care organizations and care providers.
  • identify the telemedicine technologies having the greatest impact on the health care industry.
  • select the motivational factors prompting the use of telemedicine in the health care industry from scenario-based examples.

    • Regulatory Issues and Agencies for the Health Care Industry

  • recognize the benefit of staying current with health care regulatory issues.
  • select the descriptions of the HIPAA provisions that affect the administration of patient information.
  • match the two primary perspectives on HIPAA regulation compliance with examples of tasks associated with each.

    • Challenges and Strategies for the Health Care Industry

  • recognize the benefits of being able to discuss the challenges facing the health care industry.
  • select examples of issues in the health care industry that are driving the need for strategic solutions.
  • select examples of actions taken by health care providers to reduce costs.

    • Strategic Solutions for Competitive Success in the Health Care Industry

  • recognize the benefit of being able to identify strategic solutions and strategies for the health care industry.
  • select examples of how organizations can use key tools to support a customer relationship management program.
  • choose examples of how e-procurement solutions can be utilized to solve issues within the health care industry.
  • recognize examples of the shared knowledge base models prevalent in the health care industry.

    • Course Number: IND0205