Consumer Behavior: Analysis of Consumer Behavior

Overview/Description
To analyze consumer behavior

Target Audience
Managers, prospective managers, and any other employees seeking advanced competency in the theory and practice of consumer behavior

Prerequisites
A comprehensive understanding of the principles of marketing

Expected Duration
4:00 Hours

Objectives:

Consumer Behavior: Analysis of Consumer Behavior

  • To explain the link between marketing and consumer behavior
  • To explain how perception affects behavior
  • To explain the process of learning and how it applies to consumer behavior
  • To examine how memory works


    • Course Number: KCB21SE