Consumer Behavior: Consumer Motivation and Values

Overview/Description
To explore consumer motivation and consumer values

Target Audience
Managers, prospective managers, and any other employees seeking advanced competency in the theory and practice of consumer behavior

Prerequisites
A comprehensive understanding of the principles of marketing

Expected Duration
2:00 Hours

Objectives:

Consumer Behavior: Consumer Motivation and Values

  • To describe what motivates customers
  • To describe consumer values


    • Course Number: KCB22SE