Consumer Behavior: Personality and the Self

Overview/Description
To understand the role of personality and the self in marketing

Target Audience
Managers, prospective managers, and any other employees seeking advanced competency in the theory and practice of consumer behavior

Prerequisites
A comprehensive understanding of the principles of marketing

Expected Duration
4:00 Hours

Objectives:

Consumer Behavior: Personality and the Self

  • To explain the role of the self in marketing
  • To explore the role that gender and body image play in marketing
  • To introduce theories of consumer personality
  • To explain what constitutes a consumer lifestyle


    • Course Number: KCB23SE