Consumer Behavior: Consumer Attitudes

Overview/Description
To outline the importance of consumer attitudes

Target Audience
Managers, prospective managers, and any other employees seeking advanced competency in the theory and practice of consumer behavior

Prerequisites
A comprehensive understanding of the principles of marketing

Expected Duration
2:00 Hours

Objectives:

Consumer Behavior: Consumer Attitudes

  • To examine the formation and development of attitudes among consumers
  • To explain how attitudes are measured and behavior is predicted
  • To demonstrate how attitudes can be changed


    • Course Number: KCB24SE