Consumer Behavior: Consumer Decisions and Choices

Overview/Description
To investigate how consumers make decisions and chose products

Target Audience
Managers, prospective managers, and any other employees seeking advanced competency in the theory and practice of consumer behavior

Prerequisites
A comprehensive understanding of the principles of marketing

Expected Duration
3:00 Hours

Objectives:

Consumer Behavior: Consumer Decisions and Choices

  • To explain how consumers make decisions
  • To demonstrate how consumers choose products
  • To explain the factors that affect purchasing


    • Course Number: KCB25SE