Consumer Behavior: Influences on Consumer Decisions

Overview/Description
To explain influences on consumer decisions

Target Audience
Managers, prospective managers, and any other employees seeking advanced competency in the theory and practice of consumer behavior

Prerequisites
A comprehensive understanding of the principles of marketing

Expected Duration
3:00 Hours

Objectives:

Consumer Behavior: Influences on Consumer Decisions

  • To examine group influences on consumer behavior
  • To describe organizational and family decision making
  • To define the relationship between income and social class


    • Course Number: KCB26SE