Consumer Behavior: Consumer Culture and Subcultures

Overview/Description
To understand consumer culture and subcultures

Target Audience
Managers, prospective managers, and any other employees seeking advanced competency in the theory and practice of consumer behavior

Prerequisites
A comprehensive understanding of the principles of marketing

Expected Duration
3:00 Hours

Objectives:

Consumer Behavior: Consumer Culture and Subcultures

  • To examine the issue of marketing to ethnic and racial subcultures
  • To examine consumer culture
  • To understand the diffusion of culture


    • Course Number: KCB27SE