Developing Marketing Strategy: Fundamentals of Marketing

Overview/Description
To provide the learner with an overview of the basic principles and practices of marketing

Target Audience
Managers, prospective managers, and any other employees seeking advanced competency in the area of marketing

Prerequisites
None

Expected Duration
4:00 Hours

Objectives:

Developing Marketing Strategy: Fundamentals of Marketing

  • To examine the elements of marketing
  • To examine consumer behavior
  • To examine the role of product planning in marketing
  • To explain the stages in the personal selling process


    • Course Number: KMT20SE