Developing Marketing Strategy: The Role of Marketing

Overview/Description
To define marketing and marketing strategy

Target Audience
Managers, prospective managers, and any other employees seeking competency in the area of marketing

Prerequisites
None

Expected Duration
3:00 Hours

Objectives:

Developing Marketing Strategy: The Role of Marketing

  • To examine the elements of marketing
  • To examine the role of marketing in organizations
  • To explain how a marketing strategy is devised


    • Course Number: KMT21SE