Developing Marketing Strategy: Marketing Globally

Overview/Description
To introduce the user to the environments and demographics of marketing

Target Audience
Managers, prospective managers, and any other employees seeking advanced competency in the area of marketing

Prerequisites
A basic understanding of the principles of marketing

Expected Duration
4:00 Hours

Objectives:

Developing Marketing Strategy: Marketing Globally

  • To examine the environments in which marketing operates
  • To examine the importance of identifying business opportunities in the marketing environment
  • To examine how demographics affect marketing
  • To examine the characteristics of the U.S. consumer market


    • Course Number: KMT22SE