Developing Marketing Strategy: Buying Behavior and Research

Overview/Description
To introduce the learner to different types of consumer behavior, and to define marketing information and research

Target Audience
Managers, prospective managers, and any other employees seeking advanced competency in the area of marketing

Prerequisites
A basic understanding of the principles of marketing

Expected Duration
4:00 Hours

Objectives:

Developing Marketing Strategy: Buying Behavior and Research

  • To examine consumer behavior
  • To explain organizational buying behavior
  • To distinguish between marketing information and research
  • To explain the five-step marketing research process


    • Course Number: KMT23SE