Developing Marketing Strategy: Product Planning and Management

Overview/Description
To introduce the learner to the principles of product planning and development

Target Audience
Managers, prospective managers, and any other employees seeking advanced competency in the area of marketing

Prerequisites
A basic understanding of the principles of marketing

Expected Duration
4:00 Hours

Objectives:

Developing Marketing Strategy: Product Planning and Management

  • To examine the role of product planning in marketing
  • To examine product life cycles
  • To examine product development
  • To examine how marketing channels are managed


    • Course Number: KMT24SE