Developing Marketing Strategy: Distribution and the Retail Cycle

Overview/Description
To introduce the learner to distribution issues, and to discuss the retail cycle

Target Audience
Managers, prospective managers, and any other employees seeking advanced competency in the area of marketing

Prerequisites
A basic understanding of the principles of marketing

Expected Duration
4:00 Hours

Objectives:

Developing Marketing Strategy: Distribution and the Retail Cycle

  • To examine how distribution fits into the marketing function
  • To explain how services are marketed
  • To examine the role of marketing strategies in retail
  • To examine the role of wholesaling in marketing


    • Course Number: KMT25SE