Developing Marketing Strategy: Promotion and Personal Selling

Overview/Description
To introduce the learner to the promotion blend, and discuss effective personal selling

Target Audience
Managers, prospective managers, and any other employees seeking advanced competency in the area of marketing

Prerequisites
A basic understanding of the principles of marketing

Expected Duration
3:00 Hours

Objectives:

Developing Marketing Strategy: Promotion and Personal Selling

  • To examine the concept of integrated marketing communications
  • To explain the role of personal selling in marketing
  • To explain the stages in the personal selling process


    • Course Number: KMT26SE