Developing Marketing Strategy: Advertising and Pricing

Overview/Description
To introduce the learner to advertising strategies and campaign methods, and to discuss pricing

Target Audience
Managers, prospective managers, and any other employees seeking advanced competency in the area of marketing

Prerequisites
A basic understanding of the principles of marketing

Expected Duration
4:00 Hours

Objectives:

Developing Marketing Strategy: Advertising and Pricing

  • To examine the different advertising strategies that a company can use
  • To explain how the message for a specific advertising campaign is chosen
  • To examine how pricing policies are determined
  • To examine how companies set prices


    • Course Number: KMT27SE