Developing Marketing Strategy: Marketing in the New Economy

Overview/Description
To outline some of the important issues facing today?s marketing managers

Target Audience
Managers, prospective managers, and any other employees seeking advanced competency in the area of marketing

Prerequisites
A basic understanding of the principles of marketing

Expected Duration
4:00 Hours

Objectives:

Developing Marketing Strategy: Marketing in the New Economy

  • To examine how marketing plans are implemented and evaluated
  • To show how marketing strategy fits into overall corporate strategy
  • To describe recent changes and innovations in marketing
  • To explain the role of marketing in society


    • Course Number: KMT28SE