Leading for Business Results: Service in an E-World

Overview/Description
To outline effective contemporary marketing strategies, and to explain the importance of consistent customer service in today's economy

Target Audience
Managers, prospective managers, and executives involved in strategic planning and decision making

Prerequisites
None

Expected Duration
2 Hours

Objectives:

Leading for Business Results: Service in an E-World

  • To define consumer behavior and explain how consumers may be influenced
  • To explain the concepts of preferred supplier status and a committed partnership and discuss how to manage change while partnering
  • To define market focusing, marketing information systems, and marketing research


    • Course Number: KRL26SE