The Business of Selling: Fundamentals of Professional Selling

Overview/Description
To introduce the learner to the fundamentals of professional selling

Target Audience
Managers, prospective managers, and any other employees seeking competency in the area of professional and interpersonal selling

Prerequisites
A basic understanding of the marketing competency

Expected Duration
4:00 Hours

Objectives:

The Business of Selling: Fundamentals of Professional Selling

  • To explain what personal selling is
  • To describe how buying decisions are made in organizations
  • To differentiate between types of buying needs and their roles in large and small sales
  • To demonstrate how salespeople cultivate relationships with customers


    • Course Number: KSL21SE