The Business of Selling: Relationship Marketing

The Business of Selling: Relationship Marketing

Overview/Description
To explain relationship marketing

Target Audience
Managers, prospective managers, and any other employees seeking competency in the area of professional and interpersonal selling

Prerequisites
Basic understanding of the marketing competency

Expected Duration
4:00 Hours

Objectives:

The Business of Selling: Relationship Marketing

To explain what personal selling is

To describe the different types of sales positions

To outline different relationships between buyers and sellers

To identify the characteristics of successful relationships

Course Number: KSL22SE