The Business of Selling: Adaptive Selling

Overview/Description
To describe the various factors that make up the sales environment

Target Audience
Managers, prospective managers, and any other employees seeking competency in the area of professional and interpersonal selling

Prerequisites
Basic understanding of the marketing competency

Expected Duration
4:00 Hours

Objectives:

The Business of Selling: Adaptive Selling

  • To discuss the kinds of information salespeople need to make a sale
  • To describe customers' social styles
  • To outline key ethical issues involved in personal selling
  • To discuss legal and cultural issues pertaining to personal selling


    • Course Number: KSL23SE