Planning and Managing Business Strategy: Industry and Competitive Analysis

Overview/Description
To provide the learner with an understanding of how to analyze the industry and the competition

Target Audience
Managers, prospective managers, and any other employees seeking advanced competency in the area of business strategy

Prerequisites
An understanding of the basic principles of business strategy

Expected Duration
3:00 Hours

Objectives:

Planning and Managing Business Strategy: Industry and Competitive Analysis

  • To explain how strategy makers can analyze the state of the industry in which their companies operate
  • To demonstrate the strategic importance of competitor analysis
  • To explore how Cannondale's innovative strategies have affected the company's growth and success over the years


    • Course Number: KST23SE