Planning and Managing Business Strategy: Matching Strategy to Situation

Overview/Description
To provide the learner with an understanding of how a strategy must be matched to the current situation of both the company and the industry

Target Audience
Managers, prospective managers, and any other employees seeking advanced competency in the area of business strategy

Prerequisites
An understanding of the basic principles of business strategy

Expected Duration
4:00 Hours

Objectives:

Planning and Managing Business Strategy: Matching Strategy to Situation

  • To discuss how companies match their strategies to the industries in which they are working
  • To discuss different international strategies used by companies
  • To identify the strategies that suit firms in leader, runner-up, and weak positions
  • To examine the strategic implications of a firm entering a new industry


    • Course Number: KST25SE