Planning and Managing Business Strategy: Diversification

Overview/Description
To provide the learner with an overview of business strategy in diversified companies

Target Audience
Managers, prospective managers, and any other employees seeking advanced competency in the area of business strategy

Prerequisites
An understanding of the basic principles of business strategy

Expected Duration
4:00 Hours

Objectives:

Planning and Managing Business Strategy: Diversification

  • To outline strategic issues involved in diversification
  • To understand unrelated and multinational diversification strategies and to discuss how diversification strategies can fail
  • To examine the steps a diversified company uses to evaluate its strategy
  • To understand how Quaker Oats Company's acquisition of Snapple Beverage Corporation affected both companies


    • Course Number: KST26SE