Coaching Personalities and Teams Simulation
Overview/Description
You are a marketing manager for Dulce Confections, a leading maker of chocolates and other fine candies. Due to changing consumer tastes and an increase in the average age of Dulce's core customer, the company is anxious to change the dated packaging on its flagship candy bar, the Dulce bar. The challenge of the repackaging initiative is to appeal to a younger demographic while not alienating the candy's older and loyal consumers.
The Marketing Director and Team Lead at Dulce Confections has asked you to assume the role of project manager and coach for this initiative. Within your team there is great support and enthusiasm for the repackaging effort, as well as opposition to the idea of changing any trait of a product that's been a huge success for many years. There's also interpersonal strife due to the different personalities and work habits of the team members.
As coach and project manager, your job is to keep the team focused and on track. To coach your team to success, you'll need to vary your coaching style and approach to get the best performance out of the three different members of your team.
This simulation is based on the SkillSoft Series, "Coach with Confidence," and has links to the following courses: MGMT0283, MGMT0284, MGMT0285, and MGMT0286.
Target
Audience
This simulation is for anyone in an organization who has a role in improving the performance of coworkers, keeping in mind the fact coaching is not a top-down activity. This includes team members, team leaders, and supervisors, through to managers and CEOs.
Coaching Personalities and Teams Simulation
Course Number: MGMT028S