Breakthrough Strategies

Overview/Description
 In a world where a new technology can render last year's business success obsolete overnight, your company's survival lies in being able to define the field of competition. To do so requires breakthrough business strategies. And increasingly, computer and Web technologies are central to those strategies. In this course, you'll explore the importance of providing customer solutions, building trust relationships, and developing stakeholder loyalty in generating brand equity that will dominate digital and real-world environments.

Target Audience
 Managers and employees of companies that realize survival and success will depend on the ability to leapfrog ahead of the competition with strategies that go beyond traditional business approaches.

Expected Duration
2.5 hours

Lesson Objectives:

Value through Solutions

  • recognize the value of offering solutions to customers.
  • differentiate between solution- and product-oriented brand marketing from given examples.
  • identify the examples that show how bundling information and services enhances brand value.
  • identify the examples of using the keys to a strong brand.

    • Building Relationships of Trust

  • recognize the importance of building relationships of trust for ongoing business success.
  • identify the examples of the properties of brand trust.
  • match the relationship factors with situations illustrating each.
  • identify the three steps for sustaining long-term customer relationships.

    • Loyal Employees, Loyal Customers

  • recognize the benefits of developing stakeholder loyalty.
  • identify the examples of operating under the loyalty model.
  • identify the characteristics of the economic effects of employee loyalty.
  • select the rules for choosing the right customers.

    • Roll It All into Brand Equity

  • recognize the value of brand equity.
  • identify the elements required to sustain brand equity.
  • identify the situations that illustrate the strategic advantages of brand equity.
  • select the tactics for building brand equity on the World Wide Web.

    • Course Number: PD0221