Strategic Management - Corporate Implementation

Overview/Description
 This course focuses on the corporate implementation phase of strategic management. There are three steps involved in corporate implementation. The first step is to develop action plans and functional tactics. Action plans guide strategic implementation by specifying a firm's given tasks for a particular period, while functional tactics are short-term activities that a firm undertakes to implement its strategies. The second step of corporate implementation is to integrate the strategies into the organization. The third and last step is made up of strategic control and continuous improvement. Continuous improvement allows firms to respond to a rapidly changing business climate in time, and strategic control helps to: track how strategies are implemented, detect potential problems or changes, and make the necessary adjustments. The steps covered in this course help managers at all levels keep daily decisions and actions consistent with the long-term strategic process.

Target Audience
 Business students and professionals who want to gain knowledge of the strategic implementing process fundamentals.

Expected Duration
2.5 hours

Lesson Objectives:

Implementing Strategies Through Business Functions

  • recognize the significance of implementing strategies through business functions.
  • identify the benefits of action plans and short-term objectives.
  • select the tactics that can be used in different functional areas.
  • identify the purposes of policies empowering operational personnel.

    • Integrating Strategies Into the Organization

  • recognize the benefits of institutionalizing strategy through reengineering company structure, leadership, culture and reward systems.
  • be able to identify the types of primary organization structures based on their strategy-related pros and cons.
  • identify the activities used to match the suitable structure to the strategy of a given company.
  • identify which kind of leadership is required for different situations.
  • select the techniques used to build an organizational culture and link it to the strategy in a given company.
  • match guidelines for establishing reward systems with implementation examples.

    • Strategic Control and Continuous Improvement

  • learn the importance of establishing strategic control and evaluating strategic implementation.
  • identify the functions of four types of strategic control.
  • decide which types of operational control systems should be chosen in a defined situation.
  • select the actions which fulfill the quality imperative.

    • Course Number: STGY0303