Value Chain: Structure and Analysis
Overview/Description
This course teaches the learner how to identify activities that provide value and how to categorize them to understand an organization's competitive position in the marketplace. It also addresses the considerations a firm might make in deciding how fully it will participate in the marketplace.
Target
Audience
Middle and upper level managers involved in business strategy development, students of business management, and others interested in understanding competitive positioning and how to improve an organization's effectiveness.
Expected
Duration
2.0 hours
Lesson
Objectives:
Value Chain: Activities
identify the significance of analyzing the generic categories, types, roles, and factors of value activities in the creation of a firm's competitive advantage.
be able to match value activities a firm performs with generic activity categories.
be able to match specific examples with the two major value activity categories.
identify roles activities play in a given case.
identify the five factors of a value activity.
Value Chain: Analysis and Considerations
identify the importance of disassembling and linking value activities in value chain analysis.
identify the considerations for assessing a value chain.
identify the horizontal and vertical linkages between value activities.
identify the principles used in buyer's value chain analysis.
Value Chain: Competitive Scope
identify the benefits of analyzing the scope of a firm and the relationship between coalitions and competitive scope.
identify the four dimensions of competitive scope with a narrow or broad focus.
identify the benefits gained by firms from coalitions, given a specific case.
Course Number: STGY0331