Focus Advantage via Value Chain Analysis

Overview/Description
 This course teaches the learner the foundation of segmentation, and how to segment an industry using segmentation matrices. Furthermore, it addresses some considerations in the creation, implementation, and sustainability of a focus strategy.

Target Audience
 Middle and upper level managers involved in business strategy development, students of business management, and others interested in understanding competitive positioning and how to improve an organization's effectiveness.

Expected Duration
2.5 hours

Lesson Objectives:

Foundation for Industry Segmentation

  • recognize the significance of comprehending the basis of industry segmentation.
  • identify the product dimension that different product varieties use to segment the market, given an example.
  • identify common factors of different types of end buyers.
  • identify the criteria for segmenting an industry based on the channels used and geographic locations of firms and customers.

    • Segmentation Process

  • identify the significance of segmenting an industry using the segmentation matrices.
  • identify the step to test the significance of segmentation variables, given an example.
  • identify the steps to analyze the segmentation by using the segmentation matrix.
  • identify the steps of segmenting industry in a given case.

    • Segmentation and Focus Strategy

  • recognize the importance of creating and sustaining a focus strategy.
  • identify the factors that impact the attractiveness of industry segments.
  • identify the considerations for creating focus strategy by segmentation.
  • identify the ways to sustain a focus strategy.
  • identify the pitfalls and opportunities for a focus strategy.

    • Course Number: STGY0334