Competitive Intelligence: Planning and Direction

Overview/Description
 This course covers the basic factors of competitive intelligence. It also introduces how to establish an effective competitive intelligence function, as well as safeguard internal information.

Target Audience
 Middle and upper level managers involved in tactical and strategic planning and personnel interested in making a strong contribution to their firm.

Expected Duration
1.5 hours

Lesson Objectives:

Competitive Intelligence -- Basics

  • identify the significance of understanding the basic components of competitive intelligence.
  • identify the categories of market information needed for competitive intelligence, given an example.
  • classify the categories of environmental considerations needed for competitive intelligence.
  • identify categories of competitor information needed for competitive intelligence given a case.
  • choose the reasons for employing competitive intelligence.

    • Competitive Intelligence -- Getting Started

  • recognize the importance of creating a competitive intelligence system.
  • identify the steps needed to create a competitive intelligence system.
  • choose aspects of organizing the competitive intelligence effort in a given case.
  • match distinctive features of gathering and using competitive intelligence with the corresponding countries.

    • Safeguarding Competitive Intelligence

  • recognize the significance of information protection.
  • identify the steps of information protection given a specific case.
  • identify the considerations in safeguarding CI in specific areas.

    • Course Number: STGY0341