Competitive Intelligence: Analysis & Dissemination

Overview/Description
 This course discusses analysis and benchmarking techniques commonly used in competitive intelligence work. This course also presents effective ways to distribute and use competitive intelligence to advance the success of a firm.

Target Audience
 Middle and upper managers involved in tactical and strategic planning; and personnel interested in making a strong contribution to their firm.

Expected Duration
2.0 hours

Lesson Objectives:

Analysis

  • identify the benefits of knowing different analysis techniques for competitive information.
  • match different quantitative analysis techniques into two broad categories.
  • match specific qualitative analysis techniques with the competitive information to which they apply.
  • identify the what-if analysis technique being used, given a case.

    • Benchmarking

  • identify the benefits of benchmarking against best-in-class companies.
  • match specific tasks with the corresponding benchmarking steps.
  • match the information to the source from which it most likely came during the benchmarking process.
  • identify important considerations in the analysis phase of the benchmarking process, given a specific situation.

    • Dissemination and Use

  • identify the benefits of effective dissemination and use of competitive intelligence.
  • identify the best way to disseminate intelligence to management while given a specific case.
  • identify the criteria for successful dissemination in a given situation.
  • identify the use of intelligence in a given case.

    • Course Number: STGY0343