The Process of Globalizing a Product or Service

Overview/Description
 Actually going global takes both planning and doing. In this course, you'll learn about the three major steps you need to cover to globalize a product or service. First, pick the right geographic location for your corporate goals and create a good plan for globalizing the product or service you're working with. Then "globalize" your product or service and let the world know you're open for business. Finally, explore using the Internet to support and expand your reach into global markets.

Target Audience
 Executives, managers, supervisors, team leaders, and other business professionals who want to initiate or support globalization activities within their organizations

Expected Duration
3.5 hours

Lesson Objectives:

Choosing the Right International Location

  • recognize the benefits of having chosen the right geographic location.
  • identify criteria to review when choosing a target location for international business.
  • identify the categories of key facts to learn about a target country.

    • Developing a Global Plan

  • recognize the benefits of developing a global business plan for products or services.
  • sequence the steps of the GLOBE approach for developing a global plan for a product or service.
  • determine if companies have successfully applied the GLOBE approach for developing a global plan for a product or service.

    • Globalizing Your Products or Services

  • recognize the benefits of knowing how to globalize a product or service.
  • sequence the steps for internationalizing a product or service.
  • apply the steps for internationalizing a product or service in global business scenarios.
  • sequence the steps for localizing a product or service.
  • apply the steps for localizing a product or service in global business scenarios.

    • Globalization in a Digital World

  • recognize the value of knowing how to use the Internet for globalization activities.
  • match ways to use the Internet in a business with examples of those ways.
  • identify methods of interactive and passive Internet-based communication.
  • apply methods for identifying Internet-based solutions for global business needs.

    • Course Number: STGY0353