Strategic Management - Analysis and Choice


Overview/Description
The implementation phase of strategic management consists of two parts: analysis and choice, which are vital links in the process. When conducting analysis and making choices, you set long-term objectives and select generic and grand strategies that best fit your company mission and changing circumstances. In this course you will learn the basic ideas of long-term objectives, generic strategies and grand strategies. Then you will learn how to analyze and choose strategies by using various techniques. By choosing the right strategy, your company will be more effective at building sustainable competitive advantages as well as maximizing shareholder value.

Target Audience
Business students and professionals who want to gain knowledge of the strategic implementing process fundamentals.

Expected Duration
2.0

Lesson Objectives:

Long-term Objectives and Grand Strategies

  • recognize the importance of long-term objectives and grand strategies in the strategic management process.
  • identify the qualities of good long-term objectives.
  • match three generic strategies with their features.
  • match business activities with the corresponding traditional grand strategies.
  • match business organizations with the corresponding new grand strategies.
  • Strategic Analysis and Choice

  • recognize the importance of choosing proper business strategies.
  • identify the factors that give an organization a distinct competitive advantage.
  • be able to match industry environments with the corresponding business strategy choices.
  • the learner will be able to select the behavioral factors that affect strategic choices.
  • Strategic Choice in Different Types of Businesses

  • learn the benefits of selecting appropriate strategic choices in different kinds of companies.
  • select the grand strategies for companies in defined situations or conditions.
  • identify the key points used to justify diversification and integration.

  • Course Number: STGY0302