Presenting Your Case

Overview/Description
Have you ever attended a presentation that failed because the presenter was ill prepared or ineffective in his approach? A successful presenter must possess the proper skills to plan and deliver an effective business case presentation and employ strategies to establish and maintain the audience's attention. This course examines the careful planning and delivery of a business case presentation. It focuses on the use of visual aids and handouts in a presentation, the structure and development of a presentation in light of audience needs, and the elements involved in successfully delivering the presentation to that audience.

Target Audience


Managers and experienced business professionals

Expected Duration


2.5 hours

Objectives :

Lesson Overview

  • recognize the benefits of a well-prepared business case presentation

    • Knowing Your Audience

  • analyze an audience prior to giving a presentation in a given scenario
  • identify questions to ask about your audience prior to the presentation

    • Elements of a Successful Presentation

  • identify specific elements of a well-planned presentation

    • Structuring the Presentation

  • apply a structured approach to the preparation of a business case in a given scenario

    • Developing Content Resources

  • match methods of generating ideas with their corresponding descriptions

    • Presentation Aids

  • match specific presentation aids with their appropriate use

    • Lesson Overview

  • recognize the benefits of knowing how to deliver an effective business case presentation

    • Before the Presentation

  • identify methods of reducing stress before giving a presentation
  • identify ways to practice and rehearse before delivering a presentation

    • Optimizing The Presentation Environment

  • apply methods of optimizing the environment prior to giving a presentation

    • Establishing Rapport

  • maintain a rapport with the audience in a given presentation scenario
  • identify ways a presenter can establish and maintain good audience rapport in a given scenario

    • Questions and Answers

  • identify methods of managing questions and answers after a business case presentation

    • Closing

  • effectively close a presentation in a given scenario


    • Course Number: comm_01_a03_bs_enus