Quality Function Deployment (QFD)


Overview/Description
Imagine designing products that assure customer satisfaction and value the first time, every time. Design for Six Sigma (DFSS) is a methodology in product design that depends on having a clear understanding of required process capabilities. These capabilities and their interactions need to be understood statistically and must focus on meeting customer specifications. DFSS is used to design or redesign a product or service from the ground up. By identifying potential issues in the customer domain, DFSS allows organizations to better understand the Voice of the Customer (VOC) and the customer's application of a product or process. It uses Quality Function Deployment (QFD), a systematic process for motivating a business to focus on its customers, to ensure that business functions are focused on achieving a common goal of customer satisfaction. The set of tools and techniques that QFD provides can be used to ensure that the VOC is captured. Through consistently understanding what the customer wants, the company can build a structure that is referred to commonly as the House of Quality. This sets down the details covering customer requirements, design considerations, and design alternatives in a three-dimensional matrix, which is used to assign weighted scores based on customer needs. These form the basis of future product and service development. Identified customer requirements are turned into designs, technical characteristics, and specifications in the engineering or process domain and these are used to build and deliver a quality product or service.

Target Audience


Candidates for Black Belt certification; managers/executives overseeing personnel involved in the implementation of Six Sigma in their organization; consultants involved in implementing a Six Sigma proposal; and organizations implementing a Six Sigma project.

Expected Duration


2.0 hours

Objectives :

Lesson Overview

  • recognize the benefits of deploying Quality Function Deployment (QFD) in your organization
  • Linking QFD and DFSS

  • recognize how integrating QFD with DFSS enables companies to better understand the Voice of the Customer (VOC)
  • QFD: The House of Quality

  • recognize examples of the information contained in the six major components of the House of Quality matrix
  • Lesson Overview

  • recognize the benefits of using the Quality Function Deployment (QFD) matrix to help define critical product planning and design information
  • Creating a QFD Matrix

  • match the steps involved in creating a QFD matrix to examples
  • The Four Phases of QFD

  • match the four phases of the Quality Function Deployment (QFD) methodology to examples
  • Applying Best Practices for Deploying QFD

  • apply techniques for deploying Quality Function Deployment (QFD) in a given situation

  • Course Number: oper_02_a01_bs_enus